World Famous Store, celebrates its 45th Anniversary & launches its first spirit beverage
Chelsea Flower Gin
Partridges, the independent, family-run grocer and royal warrant holder, is celebrating its 45th anniversary this year. To mark this important milestone it is launching its first spirit beverage in May to coincide with the RHS Chelsea Flower Show, which takes place close to its flagship store.
CHELSEA FLOWER GIN
The Partridges Chelsea Flower Gin has been created in collaboration with Martin Murray, Master Distiller at Dunnet Bay Distillers on the north coast of Scotland, located close to the home of the Partridges owners’ great, great, great grandmother. It is a London Dry Gin containing 19 botanicals including rose petals, marigold, verbena, cassia bark and juniper. The subtle flavour of rose is used to commemorate the historic association between flower nurseries and the Kings Road in
Chelsea, where Partridges flagship store is located. Each limited edition bottle is hand filled, numbered by hand and sealed with wax. Chelsea Flower Gin will be exclusively available in Partridges’ two central London stores and online at www.partridges.co.uk - it will also have a Chelsea Flower Cocktail stall at its regular Saturday market in Duke of York Square.
PARTRIDGES ILLUSTRIOUS HISTORY
Partridges, the independent family-run food market was founded by Sir Richard Shepherd and first opened its door on Sloane Street, Chelsea in May 1972. In 1979 Sir Richard was elected to the House of Commons and in 1981 his younger brother John, who had joined the business as a student in 1972, took over the reins and is the current Managing Director. In 1994 the shop was granted a Royal Warrant as Grocers to Her Majesty Queen Elizabeth and in 2008 John Shepherd, the Managing Director of Partridges, became President of the Royal Warrant Holders Association. The Association comprises 800 firms who supply the Royal household on a regular basis.
Royal Warrants can be tracked back to the 1300s, but it was in 1897 that the Royal Warrant Holders Association was formed and granted a Royal Charter by Queen Victoria. As John Shepherd says “Today, firms that hold the Royal Warrant include grocers like Partridges, wine merchants, chemists, plumbers, mole catchers and dressmakers. The distinguishing feature, no matter the size of the company, is to provide the highest standards of service. Many of them are family businesses going back several generations and form the fabric of this nation.”
PARTRIDGES 2nd SHOP - In 1998 Partridges opened its second shop on Gloucester Road, West London. In 2004 Partridges in Chelsea relocated to Duke of York Square where the shop includes a wine bar and café with a terrace and indoor seating, a garden to the rear and its very successful and popular Saturday food market on the square outside.
CHELSEA FLOWER COLLECTION
From 2012 Partridges has introduced a range of upmarket groceries including floral teas, chocolates, fudge, biscuits, jelly and a range of gifts. Chelsea Flower Gin will be the latest addition to Partridges Chelsea Flower Collection, its name inspired by the nurseries that once lined the King’s Road and date back to the 17th Century. One, owned by James Colville, stood on the corner of Blacklands Terrace and the Kings Road, about 50 metres from the front door of Partridges.
In 2014 Partridges launched Startisans which helps start-up Food and Drink artisans. It now operate a number of established and pop-up food markets around London where these businesses can sell their products.
In 2015 Partridges was voted Retail Family Business of the Year by Family Business United and in 2016 became a Commonwealth export champion and are enjoying increased demand from the export market for their own brand products. 2017 marks the 45th anniversary of Partridges and the launch of their first spirit beverage, Chelsea Flower, London Dry Gin.
Chelsea Flower Gin is a divine mix of subtle flavours with a mix of made up of 19 botanicals including rose petals, marigold, verbena, cassia bark and juniper.
Gin & Tonic served with ice and garnished with borage flowers and rose petals.
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Thanks to Katie Barkshire from PR & Sales Consultant for the content of this article.